Back in April, we were part of a panel discussion at the World Aviation Training Symposium (WATS) discussing the future of aviation and how we need to transform our messaging as an industry to appeal to Generation Y (Millenials). The driving force behind the need to change the way we sell ourselves is due to the shift in values between generations. What Gen Yer’s value in work and life is drastically different from what Baby Boomers and Gen Xer’s value. As an industry we have not done a great job appealing to those new values.
I came across this presentation today by one of our vendors and wanted to share it because it reinforces much of what we discussed at WATS this past year.